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Privacy Policy

Last updated: 08/08/2025

At Echelon Reserve, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit our website or purchase from us. It also outlines your rights under the General Data Protection Regulation (GDPR).

 

1. Who We Are

Echelon Reserve
Email: brand@echelonreserve.com
We act as the data controller of your personal data when you interact with our site.

 

2. What Personal Data We Collect

We may collect the following types of personal data:

  • Identity data – name, username, date of birth (if submitted)
     

  • Contact data – email, billing and shipping address, phone number
     

  • Payment data – billing details (via secure third-party processors)
     

  • Technical data – IP address, browser type, time zone, device type
     

  • Usage data – how you interact with our website (pages visited, time on site)
     

  • Marketing data – preferences for receiving emails, campaigns, retargeting
     

 

3. How We Use Your Information

We process your data to:

  • Fulfill orders and manage shipping and returns
     

  • Provide customer support
     

  • Process payments securely
     

  • Send updates about your order or our product drops
     

  • Improve site performance and customer experience
     

  • Comply with legal obligations
     

  • Send marketing emails (only with your consent)
     

We do not sell your data to third parties.

 

4. Legal Basis for Processing

We rely on the following lawful bases:

  • Contract – to fulfill your purchase
     

  • Legal obligation – for tax, fraud prevention, or customs
     

  • Consent – for optional marketing or cookies
     

  • Legitimate interest – to improve our services and detect misuse
     

 

5. How We Share Your Data

We may share your data with:

  • Payment processors (e.g. Stripe, PayPal)
     

  • Shipping partners
     

  • IT and analytics service providers (e.g. Google Analytics)
     

  • Legal or regulatory authorities (if required)
     

All third parties are required to process your data in accordance with GDPR.

 

6. International Transfers

If we transfer your data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place (e.g. standard contractual clauses).

 

7. Data Retention

We retain your personal data only as long as necessary:

  • For active orders: until completion and for legal record-keeping (usually 6 years)
     

  • For marketing: until you unsubscribe or withdraw consent
     

You can request deletion at any time.

 

8. Your Rights

Under GDPR, you have the right to:

  • Access your personal data
     

  • Correct inaccurate data
     

  • Request deletion (“right to be forgotten”)
     

  • Object to or restrict processing
     

  • Withdraw consent at any time
     

  • Request a copy of your data (data portability)
     

  • Lodge a complaint with a data protection authority
     

To exercise your rights, contact us at brand@echelonreserve.com.

 

9. Cookies

We use cookies to improve your experience and analyze site performance. Some cookies are necessary for the website to function; others (like marketing and analytics cookies) are optional and used only with your consent.

You can manage your preferences through your browser.

 

10. Marketing Communications

We will only send you promotional emails if you opt in. You can unsubscribe at any time by clicking the link in any of our emails or contacting us directly.

 

11. Security

We implement appropriate security measures (SSL encryption, access restrictions, etc.) to protect your personal data. While no system is 100% secure, we follow best practices to minimize risk.

 

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new "Last Updated" date.

 

13. Contact

For questions about this policy or your personal data, contact:
  Email: brand@echelonreserve.com

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